The greatest lesson that I learned in all of this is that you have to start. Start now, start here, and start small. Keep it Simple.
It's empowering to be asked to look at what's possible, not told how to do it.
Build what you want to see in the world.
Make every detail perfect and limit the number of details to perfect.
Short term satisfaction will never lead to something timeless.
The strongest thing you can cultivate as an entrepreneur is to not rely on luck but cultivating an ability to recognize fortunate situations when they are occurring.
Success is never accidental.
Making something simple is very difficult.
Starting anything is a roller coaster with the highest highs and lowest lows.
Technology to me does two things: it increases the velocity of communication and increases the number of people who can participate. That's it. That's really all technology for our entire history has ever done.
Everyone has an idea, but it's really about executing the idea and attracting other people to help you with the idea.
An idea that can change the course of the company can come from anywhere.
We get to design what we want to see in the world rather than doing what other people think should be done.
There's an entire universe in every single tweet, and it all really depends on the content as far as how it's going to spread.
It's really complex to make something simple.
You don't have to start from scratch to have a massive impact on the world.
Your job as an executive is to edit, not write. It's OK to write once in a while but if you do it often there's a fundamental problem with the team. Every time you do something ask if you're writing or editing and get in the mode of editing.
Pick a movement, pick a revolution and join it.
Constraints inspire us in how we approach the press, how we approach business relationships, how we do everything.
The Web provides a very easy way to immediately grasp what's going on. It really offers the transparency, so you can see, especially with the search engine, how people are using Twitter at one glance. The phone doesn't allow for that.
Life happens at intersections.
The interesting products out on the Internet today are not building new technologies. They're combining technologies. Instagram, for instance: Photos plus geolocation plus filters. Foursquare: restaurant reviews plus check-ins plus geo.
My goal is to simplify complexity. I just want to build stuff that really simplifies our base human interaction.
All my days are themed. Monday is managementTuesday is product, engineering, and design. Wednesday is marketing, growth, and communications. Thursday is partnership and developers. Friday is company and cultureOn the days beginning with T, I start at Twitter in the morning, then go to Square in the afternoon. Sundays are for strategySaturday is a day off.
I'm less interested in how people are following each other and more interested in how they are following topics and tweets themselves. People are following more key words and concepts and more ideas and acting on those rather than individuals or organizations.
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