David Airey Quotes

• A logoless company is a faceless man

  David Airey

  Men, Company, Faceless

  David Airey (2009). “Logo Design Love: A Guide to Creating Iconic Brand Identities”, p.10, New Riders

  44 Copy quote

• Do not seek to change what has come before. Seek to create that which has not

  David Airey

  Design

  45 Copy quote

• A logo doesn't need to say what a company does. Restaurant logos don't need to show food, dentist logos don't need to show teeth, furniture store logos don't need to show furniture. Just because it's relevant, doesn't mean you can't do better. The Mercedes logo isn't a car. The Virgin Atlantic logo isn't an airplane. The Apple logo isn't a computer. Etc.

  David Airey

  Airplane, Mean, Apples

  7 Copy quote

• Without professionalism I'd be an amateur, and the clients I want don't hire amateurs.

  David Airey

  Want, Clients, Professionalism

  15 Copy quote

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