John Kao Quotes About Team

Quotes about: Team

• The capacity to creatively improvise is an important factor that differentiates successful companies - or teams - from those that are not successful.

  John Kao

  Team, Successful, Important

  Source: www.strategy-business.com

• When you come into a creativity-driven environment, things are very different and there is the danger that a traditional managerial mind-set could even do damage. That is because managing creative teams and people is very different from managing the factory worker/foreman relationship.

  John Kao

  Team, Creativity, People

  Interview with Joel Kurtzman, www.strategy-business.com. October 1, 1996.

• Rather than managing by clarifying events, the creative process may require raising the level of uncertainty. Sometimes this can be done by issuing a creative challenge that has resonance in that it inspires the team to activity.

  John Kao

  Team, Creative, Challenges

  Interview with Joel Kurtzman, www.strategy-business.com. October 1, 1996.

• The impresario function is about intervening with the company's more administrative management structure. It is about trying to establish a sense of boundaries and budgets and milestones and so forth on a project that does not necessarily lend itself to milestones. It is about translating between the intimate interior environment of the creative work team and the company's need to make money. And finally, it is about positioning the fruits of the creative process in the marketplace and selling them.

  John Kao

  Team, Creative, Trying

  Source: www.strategy-business.com

• The traditional model for a company like Coca-Cola is to hire one big advertising agency and essentially outsource all of its creativity in that area. But Coca-Cola does not do it that way. It knows how to manage creative people and creative teams and it has been quite adept at building a network that includes the Creative Artists Agency in Hollywood, which is a talent agency.

  John Kao

  Team, Creativity, Artist

  Interview with Joel Kurtzman, www.strategy-business.com. October 1,1996.

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