Oliviero Toscani Quotes

• I want a better world, but also a realistic world. We can only create a better world by becoming realistic.

  Oliviero Toscani

  World, Want, Becoming

  Source: valuet.wordpress.com

  25 Copy quote

• Communication, that's what I do. Advertising is the best way to communicate because you reach a lot of people. I still cant understand though, why people are shocked by something that obviously exists. Its like a family that avoids talking about its real problems.

  Oliviero Toscani

  Real, Communication, Talking

  Source: valuet.wordpress.com

  19 Copy quote

• Pictures put you in front of a reality that most of the times you don't want to see, don't want to know about, don't want to get involved.

  Oliviero Toscani

  Reality, Want, Get Involved

  "There are no shocking pictures, only shocking reality". Interview with Rosie Tomkins, www.cnn.com. August 18, 2010.

  23 Copy quote

• Advertising agencies don't care about a better world in the end. They are servants of their client: what the client wants is what they get. Their only problem is to not lose the budget. I think its a shame because advertising is so boring and it can be so interesting. They should ask more artists to make interesting campaigns.

  Oliviero Toscani

  Thinking, Artist, Agency

  Source: valuet.wordpress.com

  23 Copy quote

• A photograph permits a first viewing, and then an individual reflection. It solicits participation, and encourages individuality in interpretation. Television is an autarchy, a dictatorship.

  Oliviero Toscani

  Reflection, Individuality, Television

  24 Copy quote

• No matter what. I like to be different. Its not easy to work the way we want, because we have to deal with a lot of judgmental people, but we've always been in that position, so its nothing we cannot handle.

  Oliviero Toscani

  People, Want, Matter

  Source: valuet.wordpress.com

  16 Copy quote

• We become very impressed when we get to look inside ourselves, into pictures. That's the relationship we have with pictures. Every picture is a piece of the inside of ourselves.

  Oliviero Toscani

  Looks, Pieces, Impressed

  17 Copy quote

• Some people look at a picture for thirty seconds, some for years. It doesn't really matter because a picture is like life. You take out of life as much as you are able to take out of life, just as you take out of a picture as much as you can take out of a picture.

  Oliviero Toscani

  Years, People, Looks

  12 Copy quote

• Communication has always been at the service of power. Michelangelo painted the Sistine Chapel for the Pope. Is it not an advertisement for the Church? I try to make the best pictures I can and sometimes they are used in advertising campaigns.

  Oliviero Toscani

  Communication, Church, Trying

  Source: valuet.wordpress.com

  12 Copy quote

• I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.

  Oliviero Toscani

  Men, Agency, Campaigns

  Source: valuet.wordpress.com

  10 Copy quote

• Women from fashion magazines, they hate other women. They like to tell other women they are ugly and often it works. Women's magazines are mostly about the outside and not about the inside. About make-up instead of arts and literature. Its such a shame.

  Oliviero Toscani

  Fashion, Art, Hate

  Source: valuet.wordpress.com

  14 Copy quote

• I did extensive research on media and anorexia and found out that the fashion magazines are to blame in a way. They project an image of a woman that is completely absurd, but girls and women believe they should be very skinny. They don't look like real woman anymore.

  Oliviero Toscani

  Girl, Fashion, Real

  Source: valuet.wordpress.com

  14 Copy quote

• You ask me about my ex-wife? That is not polite. But I will answer. I got another wife now. Much younger, much nicer, much prettier. And so much more intelligent than Benetton.'

  Oliviero Toscani

  Intelligent, Wife, Answers

  Source: valuet.wordpress.com

  11 Copy quote

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