I've conducted an experiment on my kids. Instead of denying them access to media, I've encouraged it. They read comic books, play Nintendo and watch way too much TV.
I've loved science fiction ever since I was a little kid, mainly from looking at the covers of science-fiction magazines and books, and I've read quite extensively as an adult.
I love the idea that we put in jokes the kids don't get. And that later, when they grow up and read a few books and go to college and watch the show again, they can get it on a completely different level.
I always thought that television was the way to go in my goal to invade pop culture because it got to towns in which there were no bookstores. That's how I used to think of it: How do I reach kids who not only don't read but probably have no access to much in the way of books?
I loved literary science fiction. In fact, as a kid, when I was reading science fiction, I thought 'I can't wait for the future when the special effects are good' to represent what was in these books by Arthur C. Clarke, Alfred Bester, Philip K. Dick, J.G. Ballard, Jack Vance.
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