People need a sense of purpose. Gross margins are not the stuff of which dreams are made. And even without going so far as to talk of dreams, you cannot inspire people to take action, create or motivate without instilling a sense of purpose, especially when times are difficult.
Honestly, I don't like to brag about myself, but I really think I'm the only boxer who came out better from a Hopkins fight.
The beauty about boxing fights is that they offer lots of opportunity to really learn something about yourself and your opponent.
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