I feel like people want to be surprised when they get out of the movies. They want something thrown at them they didn't expect. They want stuff that reminds them of the feelings that you get when you're watching art house movies but with the fun of like a big summer movie. That's the goal, I guess.
When you're writing is when the "god should I just drop this" feeling can hit. When you're editing is when the "god this is awful and I've wasted everyone's time and money and will be revealed as a fraud" feeling can hit.
All of us have that feeling of some deficiency from our childhood. I think that's a universal thing.
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