Jay Heinrichs Quotes

• You fight to win; you argue to achieve agreement.

  Jay Heinrichs

  Fighting, Winning, Agreement

  6 Copy quote

• Persuasion isn't about the people you disagree with. It's about the fulcrum; the persuadable audience.

  Jay Heinrichs

  People, Persuasion, Audience

  5 Copy quote

• Country music turns the stuff we say every day into a soundtrack...taking an ordinary working man like me into that rough, happy country of longnecks and short tales.

  Jay Heinrichs

  Country, Writing, Men

  4 Copy quote

• People may claim to hate puns, but most true word lovers have groaned to like them.

  Jay Heinrichs

  Hate, People, May

  Jay Heinrichs (2011). “Word Hero: A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever”, p.72, Three Rivers Press

  6 Copy quote

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