Your enemy is never a villain in his own eyes. Keep this in mind; it may offer a way to make him your friend. If not, you can kill him without hate — and quickly.
A critic is a man who creates nothing and thereby feels qualified to judge the work of creative men. There is logic in this; he is unbiased, he hates all creative people equally.
The average bloke . . . hates and fears all freedom, not only for others but for himself, and stamps it out wherever possible.
Take sex away from people. Make it forbidden, evil. Limit it to ritualistic breeding. Force it to back up into suppressed sadism. Then hand the people a scapegoat to hate. Let them kill a scapegoat occasionally for cathartic release. The mechanism is ages old. Tyrants used it centuries before the word "psychology" was ever invented. It works, too.
Hate always sells well, but for repeat trade and the long pull happiness is sounder merchandise.
A brute kills for pleasure. A fool kills from hate.
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