I think it's the next thing, getting out of the comfort-zone readership, that at some point you have to try and break out of that and see if you can go in new directions. I wanted to do something that felt a lot bigger than a book that's going to sit on a toilet.
With toilet books, people don't review them that much. They don't really pay much attention to them. It's just like, "Oh, okay. I'll put this in your stocking."
The idea for me came when I was watching a 60 Minutes segment about resveratrol, the chemical in red wine that lets you live longer, supposedly. And they were like, "Who knows, maybe one day it will help to cure aging." And I thought, "Well, if they did that, we'd all kill each other." And then I laughed, and then I thought about how precisely that would happen. That's how the book came to be.
I took time in the day to write as much of the book as I possibly could. I didn't write too much at night, because I don't like to - I'd rather watch TV.
I'm always amazed by people like David Simon or the people at The Simpsons or J.K. Rowling who can create dozens and dozens of memorable characters. It seems so effortless, and even people who have just three lines in the shows or in the book have a very distinct personality, and you can feel the richness of their personal history.
I wanted to write a book that maybe had the potential to go beyond the Deadspin and KSK [Kissing Suzy Kolber] readership.
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