Nirmalya Kumar Quotes

• Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as “sophisticated,” “desirable,” “innovative,” “friendly,” and “trustworthy.”

  Nirmalya Kumar

  Loyalty, Emotional, Attachment

  "Can You Name a Chinese Brand?" by Nirmalya Kumar, www.huffingtonpost.com. June 20, 2013.

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• As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try to please everyone. It is therefore not surprising to find such brands go into a few years of decline before they are able to reinvent themselves.

  Nirmalya Kumar

  Unique, Years, Numbers

  "Test of a Great Brand: Does Anybody Hate You?" by Nirmalya Kumar, www.huffingtonpost.com. July 25, 2013.

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• If you do not clean up, you won't be stronger in the long run.

  Nirmalya Kumar

  Running, Long, Stronger

  Source: zeenews.india.com

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