The best business plans are straightforward documents that spell out the who, what, where, why, and how much.
Americans want action for their money. They are fascinated by its self- reproducing qualities if it's put to work. Gold- hoarding goes against the American grain; it fits in better with European pessimism than with America's traditional optimism.
Going into business for yourself, becoming an entrepreneur, is the modern-day equivalent of pioneering on the old frontier.
Women's battle for financial equality has barely been joined, much less won. Society still traditionally assigns to woman the role of money-handler rather than money-maker, and our assigned specialty is far more likely to be home economics than financial economics.
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