Listening to the data is important... but so is experience and intuition. After all, what is intuition at its best but large amounts of data of all kinds filtered through a human brain rather than a math model?
Chefs work with food, artists with oil paint, programmers with code.
The catchall phrase big data means three things. First, it is a bundle of technologies. Second, it is a potential revolution in measurement. And third, it is a point of view, or philosophy, about how decisions will be-and perhaps should be-made in the future
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