• You and I must realize that the English language is filled with words that, in addition to their literal meanings, convey distinct emotional intensity. For example, if you develop a habit of saying you 'hate' things - you 'hate' your hair; you 'hate' your job; you 'hate' having to do something - do you think this raises the intensity of your negative emotional states more than if you use a phrase like 'I prefer something else'?

    Tony Robbins (2007). “Awaken the Giant Within: How to Take Immediate Control of Your Mental, Emotional, Physical and Financial”, p.202, Simon and Schuster