You're gonna die. You're gonna die. And nobody's gonna care which version of the iPhone you used to make something on Twitter, or to go and post about your bowel movement on Facebook. And I'm not even talking about legacy; I'm talking about the fact that I personally feel most alive when I'm making something, and I feel least alive when I'm being led around by some obnoxious use of my attention that I wasn't aware of. To me, that's the thing. You can buy the jogging shoes and you can buy the Runner's World, but until you put them on and walk out the door every day, you're just a fat man.