• Inevitably I came to associate any wine I met with a specific place and a particular slant of history. I learned to perceive more than could be deduced from an analysis of the physical elements in the glass. For me, an important part of the pleasure of wine is its reflection of the total environment that produced it. If I find in a wine no hint of where it was grown, no mark of the summer when the fruit ripened, and no indication of the usages common among those who made it, I am frustrated and disappointed. Because that is what a good, honest wine should offer.

    Gerald Asher (2011). “A Vineyard in My Glass”, p.2, Univ of California Press