• So I say, if you cannot learn to love real art; at least learn to hate sham art and reject it. It is not because the wretched thing is so ugly and silly and useless that I ask you to cast it from you; it is much more because these are but the outward symbols of the poison that lies within them; look through them and see all that has gone to their fashioning, and you will see how vain labour, and sorrow, and disgrace have been their companions from the first-and all this for trifles that no man really needs!

    William Morris, May Morris (2012). “The Collected Works of William Morris: With Introductions by His Daughter May Morris”, p.150, Cambridge University Press