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  • The best move you can make in negotiation is to think of an incentive the other person hasn't even thought of - and then meet it.

    Eli Broad
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    Eli Broad (2012). “The Art of Being Unreasonable: Lessons in Unconventional Thinking”, p.93, John Wiley & Sons
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The best move you can make in negotiation is to think of an incentive the other person hasn't even thought of - and then meet it. - Eli Broad
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