• What's really going on here is, this is a media shift. It's comparable to what happened in the 1950s and the birth of electronic mass media back then.This is the birth of a new kind of personal media, where, instead of we're all watching one program, we're all watching each other. And the history of media makes it really clear. Whenever we have a big innovation, the first wave of stuff we do is pretty crummy. The printing press gave us pornography, cheap thrillers, and how-to books. Television gave us Newt Minow's vast wasteland.