• [W]omen's magazines know that more than two thirds of women pray each day so they tend to promote "spirituality" which is warm, soft, fuzzy, and "me-centered, " rather than religion, which is definitely not. Shot with a soft-focus lens, spirituality in women's media has morphed into another method of stress reduction. Lulling and inoffensive, spirituality is more about taking long walks and buying $65 Jo Malone scented candles than making ethical decisions or moral judgments. It's another way to calm ourselves, refresh ourselves, or applaud ourselves.