• The seminal elements of what makes a story great - challenge, struggle, resolution - are the same whether we're talking about story content for a movie such as 'Rain Man,' or telling a purposeful story to forge new business relationships or conclude a fruitful transaction, such as acquiring an NBA franchise.

    "Why Peter Guber’s Book Tell to Win Is a Game Changer". Interview with Arianna Huffington, March 1, 2011.