• I am a firm believer in 'negative thinking' when used correctly. We need to be AWARE of negatives so that we can steer clear of them. A golfer needs to know where the bunkers and sand traps are - but he doesn't think continuously about the bunker - where he doesn't want to go. His mind glances at the bunker, but he DWELLS upon the green.

    Maxwell Maltz (2016). “Psycho-Cybernetics Deluxe Edition: The Original Text of the Classic Guide to a New Life”, p.102, Penguin