Charles Koch quote: We must measure what leads to results, not simply what...

We must measure what leads to results, not simply what is easy to measure.

Charles Koch

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Charles G. Koch (2007). “The Science of Success: How Market-Based Management Built the World's Largest Private Company”, p.43, John Wiley & Sons

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We must measure what leads to results, not simply what is easy to measure. - Charles Koch

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