• With the end of communism and the opening of Third World markets, the potential for Playboy is huge. It has been said that the two most famous trademarks in the world are Coca-Cola and the Playboy bunny rabbit. There is certainly no one else in our area that represents the American dream in this particular kind of way. That rabbit means economic freedom, personal freedom and political freedom. That potential is unlimited.

    "Los Angeles Times Interview: Hugh Hefner: in the Shadow of Aids, Examining What's Left of the Sexual Revolution". July 31, 1994.