Yet if you go to the supermarket and look at food that's produced through industrial agriculture, look at what's happened to the prices. Have they been going down? They've been going up and they will continue to go up. So the choice is either, do we hitch onto a system of agriculture that's doomed and will doom the planet with it, and go along the route of industrial agriculture, or do we want to shift to a kind of system that we know is going to be, in the long run, cheaper, because we'll have a planet left at the end of it? We need to factor that cost in.