Our entire society is based on discontent. People wanting more and more and more. Being constantly dissatisfied with their homes, their bodies, their décor, their clothes, everything – taking it for granted that that’s the whole point of life. Never to be satisfied. If you are perfectly happy with what you got, especially if what you got isn’t even all the spectacular then you’re dangerous. You’re breaking all the rules. You’re undermining the sacred economy. You’re challenging every assumption that society is built on.