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  • Part of our brand is that we're pretty understated in what we do. If you look at other technology companies, they might preannounce things, and it will be a couple years before they really happen, and they don't happen in the way they said they would.

    "Online Extra: Google's Goal: 'Understand Everything'". Interview with Ben Elgin, www.bloomberg.com. May 3, 2004.
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