A great brand is a story that never stops unfolding.
A brand is a living entity-and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.
Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth.
A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.
Brands always mean something. If you don't define what the brand means, your competitors will
Nobody has ever built a brand by imitating somebody else's advertising.
A brand is a voice and a product is a souvenir.
The keys to brand success are self-definition, transparency, authenticity and accountability.
I forever felt that I've fallen right between the crack of way too young for the first generation of classic rock 'n' roll and too old to be brand-new. It's hard.
Study the public behavior of top stars and you can detect a keen attentiveness to brand value.
I'm very proud to be British, and my brand is British.
It's just exciting to be part of something that is brand-new.
In S Club I played a role in a band, but now I can go off and be me - My horizon's wide open now. It's scary and it's daunting, but it's an absolute thrill. I feel brand new!
If you are not happy you had better stop worrying about it and see what treasures you can pluck from your own brand of unhappiness.
The Jew is upset because the nations of the world - the United Nations - lash him, brand him as racist and evil, hate him and openly demonstrate their desire to destroy him.
The best way to predict the future is to study the past, or prognosticate.
I have a problem with the blatant celebrity exhibitionism that happens in this business and being sold purely as a brand.
CNN is a more diverse brand. It's spread out over more products over there.
If your business is not a brand, it's a commodity.
Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make.
Well, I guess that early 12 string. The first Martin I bought. I bought it around 1957 with money I earned as a janitor assistant. I bought brand new. I still have that.
The early gigs were pretty panicky - and great, sweaty fun. We were brand new to most people, and they were willing to take anything brand new, for the first time in years.
The one hit song that I have tremendous gratitude for is Boots, because it has a life of its own. It's like being identified with a brand name.
The Internet and Yahoo are firmly established as 'must buys' for brand advertising.
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