Advertising is the art of convincing people to spend money they don't have for something they don't need.
The more informative your advertising, the more persuasive it will be.
The consumer isn't a moron; she is your wife.
Advertising is an environmental striptease for a world of abundance.
Advertising is legalized lying.
What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.
You can fool all the people all the time if the advertising is right and the budget is big enough.
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
We are pushing hard to find quality advertising clients.
I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
The vice-president of an advertising agency is a bit of executive fungus that forms on a desk that has been exposed to conference.
Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved - commitment to a scenario.
Marriage is a good deal like a circus: there is not as much in it as is represented in the advertising.
Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.
All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news.
Hollywood has its Oscars. Television has its Emmys. Broadway has its Tonys. And advertising has its Clios. And its Andys, Addys, Effies and Obies. And 117 other assorted awards. And those are just the big ones.
The time has come when advertising has in some hands reached the status of a science.
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