Advertising Quotes - Page 5

• News is something somebody doesn't want printed; all else is advertising.

  George Orwell

  News, Want, Printed

  23 Copy quote

• The Internet and Yahoo are firmly established as 'must buys' for brand advertising.

  Terry Semel

  Internet, Brands

  7 Copy quote

• The same people who tell us that smoking doesn't cause cancer are now telling us that advertising cigarettes doesn't cause smoking.

  Ellen Goodman

  Cancer, People, Smoking

  7 Copy quote

• If advertising encourages people to live beyond their means, so does matrimony.

  Bruce Barton

  Money, Mean, People

  7 Copy quote

• Advertising is the foot on the accelerator, the hand on the throttle, the spur on the flank that keeps our economy surging forward.

  Robert W. Sarnoff

  Hands, Feet, Spurs

  59 Copy quote

• The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

  Leo Burnett

  Dream, Agency, Needs

  8 Copy quote

• Advertisements contain the only truths to be relied on in a newspaper.

  Mark Twain

  Fake People, Truth, Inspirational Life

  8 Copy quote

• The history of media is the market share of advertising dollars has followed.. albeit with a lag.

  James Packer

  Media, Dollars, Lag

  7 Copy quote

• Sanely applied advertising could remake the world.

  Stuart Chase

  Business, World, Remakes

  16 Copy quote

• Advertising is what you do when you can't go see somebody. That's all it is.

  Fairfax M. Cone

  Wise, Witty, Marketing

  9 Copy quote

• Advertising doesn't create a product advantage. It can only convey it.

  William Bernbach

  Business, Advantage, Products

  8 Copy quote

• I do not read advertisements. I would spend all of my time wanting things.

  Franz Kafka

  Want, Advertisements, My Time

  43 Copy quote

• The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

  Peter Drucker

  Loyalty, Educational, Selling Products

  Peter F. Drucker (2009). “Management: Tasks, Responsibilities, Practices”, p.97, Harper Collins

  44 Copy quote

  Show source

• The best ideas come as jokes. Make your thinking as funny as possible.

  David Ogilvy

  Creativity, Humor, Thinking

  36 Copy quote

• In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

  William Bernbach

  Real, Evil, Advertising Business

  84 Copy quote

• Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

  Leo Burnett

  Heart, Ink And Paper, Economy

  24 Copy quote

• Never stop testing, and your advertising will never stop improving.

  David Ogilvy

  Business, Testing Yourself, Advertisement Negative

  David Ogilvy (1963). “Confessions of an advertising man”, Holiday House

  15 Copy quote

  Show source

• If I were starting life over again, I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of the standards of modern civilization among all groups of people during the past half ce

  Franklin D. Roosevelt

  Thinking, Past, Civilization

  8 Copy quote

• Plan the sale when you plan the ad

  Leo Burnett

  Plans, Ads

  7 Copy quote

• Sales may lead to advertising as much as advertising leads to sales.

  Michael Schudson

  May, Retail Sales

  Michael Schudson (2013). “Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society”, p.29, Routledge

  45 Copy quote

  Show source

• Yahoo! is the only company with both scale and leadership in branded and search advertising.

  Terry Semel

  Leadership, Scales, Company

  7 Copy quote

• Regardless of the moral issue, dishonesty in advertising has proved very unprofitable

  Leo Burnett

  Honesty, Issues, Moral

  8 Copy quote

• The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

  Leo Burnett

  Opinion, Economy, Believability

  Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

  20 Copy quote

  Show source

• Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

  William Bernbach

  Mind, Marketing, Desire

  8 Copy quote

• The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

  Leo Burnett

  New Relationship, Design, Secret

  Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”

  13 Copy quote

  Show source