A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.
I love milk so much! I make a point of drinking a glass of milk every day. So now anyone who did those milk ads with the milk mustaches, they're my heroes.
I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.
The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. That's approaching evil.
The White House begun airing their TV commercials to re-elect the president, and the John Kerry campaign is condemning his use of 9/11 in the ads. He said, it is unconscionable to use the tragic memory of a war in order to get elected, unless of course, it's the Vietnam War.
Too many people, including the ad industry, believe the future is something that happens and just rolls them over in it's wake.
The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad.
Why one Ad is worth more to a paper than 40 Editorials.
These days, of course, the focus of talk about popular liberation through products is mostly associated with the Internet. I've been collecting computer ads and ads dealing with Internet industries.
Basically what they're saying is, if you want to be on TV, if you want to be a credible candidate, you've got to buy ads. And if you're not buying ads, you're not a credible candidate, we don't cover you.
It's the relationships between people that are more important than the sort of far away fantasies of what the good life is, the world of supermodels and Bud ads.
I also do not like the idea of soft money, these issue ads - people don't know where the money is coming from, millions and millions of dollars outside of the control of a candidate - there's no accountability.
The Internet is both great and terrible. As a source of information, a tool for delivering music and art, it's great. But spamming ads and piracy of music is terrible. It's stealing.
Its a wonderful thing to see a segment of our population that is open and eager to learn more about Chinese culture. It has filtered into the mainstream. You see credit-card ads on TV with white couples and Chinese babies.
Half of Google's revenue comes from selling text-based ads that are placed near search results and are related to the topic of the search. Another half of its revenues come from licensing its search technology to companies like Yahoo.
Writing good ads is easy when you have something to say.
I never liked filming the ads, but they were so well received.
There's a reason people run negative ads... it's because they work.
Television doesn't want to admit it has those dreadful roach ads on anyway.
The cave art of Madison Avenue has been by far the most innovative and educative art form of the twentieth century.
Here you have a new technology, and if that technology is going to work, you must allow people to provide central indexes of the data. It's just like a newspaper that publishes classified ads.
Too many ads that try not to go over the reader's head end up beneath his notice.
What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
And let's be clear: It's not enough just to limit ads for foods that aren't healthy. It's also going to be critical to increase marketing for foods that are healthy.
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.
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