A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
In a thousand words I can have the Lord's Prayer, the 23rd Psalm, the Hippocratic Oath, a sonnet by Shakespeare, the Preamble to the Constitution, Lincoln's Gettysburg Address and almost all of the Boy Scout Oath. Now exactly what picture were you planning to trade for all that?
Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
The first step in exceeding your customer's expectations is to know those expectations.
In marketing you must choose between boredom, shouting and seduction. Which do you want?
Our actions are all that separate our daydreams from our goals.
It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation as music.
Consequently, a young business often grows by large percentages. Mature businesses rarely do.
Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's vibration determines the nature of its effect.
The risk of insult is the price of clarity.
It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
Small thoughts fit easily into a closed mind, but big thoughts require an open one.
The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
Having the right message is what matters. It's not who you reach, it's what you say.
Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy.
Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.
The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
Human beings are creators, flinging powerful images into the minds of their fellow men. And all of these images are built of tiny particles of thought.
Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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