If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
Live and “love to be fascinated.
Turning the other cheek isn't submissive. It's defiant.
The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
Contrary to popular belief, Americans don't hate advertising.
What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
The salability of an item can often be improved while the value itself remains unchanged.
Embarrassment, or the risk of it, accompanies all your important choices.
The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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