Your most unhappy customers are your greatest source of learning.
Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.
Knowledge is of no value unless you put it into practice.
The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
Marketing is too important to be left to the marketing department.
Nobody cares how much you know, until they know how much you care.
The cost of being wrong is less than the cost of doing nothing.
Many a small thing has been made large by the right kind of advertising.
Give them quality. That's the best kind of advertising.
Good marketers tell a story.
People don't buy what you do; they buy what you stand for.
Marketing is not selling. Marketing is building a brand in the mind of the prospect.
Stopping advertising to save money is like stopping your watch to save time.
Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
A dream is just a dream. A goal is a dream with a plan and a deadline.
Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.
The golden rule for every business man is this: 'Put yourself in your customer's place.'
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
If you aim at nothing, you will hit it every time.
Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.
In advertising, not to be different is virtually suicidal.
To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.
There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
We have embarked upon the world's largest and longest cocktail party, and every issue imaginable is up for grabs.
Increasingly, search is our mechanism for how we understand ourselves, our world, and our place within it.
Follow AzQuotes on Facebook, Twitter and Google+. Every day we present the best quotes! Improve yourself, find your inspiration, share with friends