Your most unhappy customers are your greatest source of learning.
Knowledge is of no value unless you put it into practice.
Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.
Marketing is not selling. Marketing is building a brand in the mind of the prospect.
In marketing you must choose between boredom, shouting and seduction. Which do you want?
Marketing is too important to be left to the marketing department.
Nobody cares how much you know, until they know how much you care.
Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Marketing is a race without a finishing line
The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
Many a small thing has been made large by the right kind of advertising.
People don't buy what you do; they buy what you stand for.
Stopping advertising to save money is like stopping your watch to save time.
Good marketers tell a story.
Making promises and keeping them is a great way to build a brand.
The aim of marketing is to make selling superfluous.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
There is no 'one-size-fits-all' way to build an audience.
Marketing has always been about the same thing - who your customers are and where they are.
Your culture is your brand.
I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
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