Your most unhappy customers are your greatest source of learning.
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
Knowledge is of no value unless you put it into practice.
Marketing is not selling. Marketing is building a brand in the mind of the prospect.
Marketing is too important to be left to the marketing department.
Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Nobody cares how much you know, until they know how much you care.
The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
Marketing and innovation make money. Everything else is a cost.
In marketing you must choose between boredom, shouting and seduction. Which do you want?
Stopping advertising to save money is like stopping your watch to save time.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Marketing has always been about the same thing - who your customers are and where they are.
Talk to someone about themselves and they'll listen for hours.
Good marketers tell a story.
Many a small thing has been made large by the right kind of advertising.
Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
People don't buy what you do; they buy what you stand for.
Perhaps the most important marketing step any business can take is to discover a way to be different.
Marketing is a race without a finishing line
The difference between Sales and Marketing is that Marketing owns the message and Sales owns the relationship.
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
Content is fire. Social media is gasoline.
Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.
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