There's so many things that can go wrong in the execution of a project like a television show or a movie, so many little elements, any number of things, all the way to marketing - like they could market it poorly and nobody finds it and down it goes.
The Internet is becoming the town square for the global village of tomorrow.
One way to sell a consumer something in the future is simply to get his or her permission in advance.
The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information.
In a way, the web is like your Hollywood agent: It speaks for you whenever you are not around to comment
In advertising, not to be different is virtually suicidal.
No, my publisher has always done the marketing.
You need the kind of objectivity that makes you forget everything you've heard, clear the table, and do a factual study like a scientist would.
Now it really is, believe it or not, 90% of the films are green lit, not by the studio heads, but by the marketing department.
There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
We have embarked upon the world's largest and longest cocktail party, and every issue imaginable is up for grabs.
Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process.
The importance of gratitude is never forgotten.
Think big and don't listen to people who tell you it can't be done. Life's too short to think small.
Twitter is like hugging. Just because it's hard to measure the return on investment doesn't mean there isn't value there.
You can't build a reputation on what you are going to do.
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
Anticipated, personal, and relevant advertising always does better than unsolicited junk.
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
You must market your marketing.
The future of content marketing is in your hands.
If you're not on the right path, get off it.
To me, we're marketing hope.
The desire to reach for the stars is ambitious. The desire to reach hearts is wise.
For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.
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