Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.
If you wait until there is another case study in your industry, you will be too late!
By listening, marketing will re-learn how to talk.
What we really need is a mindset shift that will make us relevant to todays consumers, a mindset shift from telling to selling to building relationships.
The way to get started is to quit talking and begin doing.
You wan't to invent new ideas, not new rules.
Nobody counts the number of ads you run; they just remember the impression you make.
If you want to understand how a lion hunts, don't go to the zoo. Go to the jungle.
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
In marketing, the familiar is everything.
Don't blame the marketing department. The buck stops with the chief executive.
I chose Sony Classics, not just because of their practical experience, not just because of their wisdom in marketing, but mainly because of their integrity.
Twitter is not a technology. It's a conversation and it's happening with or without you.
Those who build and perpetuate mediocrity...are motivated more by the fear of being left behind.
The mantra should change from 'Always Be Closing' to 'Always to helping'.
By definition, remarkable things get remarked upon
You can't fool all the people, not even most of the time. And people, once unfooled, talk about the experience.
I was a pretty good coach and working with marketing was like coaching.
Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.
The key with blogging is to lay it all out there because sooner or later people are going to know what you know, so might as well be the first one to share the information and get credit for it.
Their marketing strategy had to be changed to the young people. That's who buys the beer.
Focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI.
His name, even, is part of the marketing scheme, I mean, Thelonious Sphere Monk - how can you think of a better name to fit his style of playing?
Learn to love the data and, for heaven's sake, write well.
Good content is the stuff of love affairs.
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