Marketing Quotes - Page 8

• Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.

  Larry Winget

  Knowing Who You Are, Effort, Standing Out

  Larry Winget (2007). “It's Called Work for a Reason!: Your Success is Your Own Damn Fault”, p.117, Penguin

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• What we really need is a mindset shift that will make us relevant to todays consumers, a mindset shift from telling to selling to building relationships.

  Jim Stengel

  Needs, Today, Building

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• If you wait until there is another case study in your industry, you will be too late!

  Seth Godin

  Success, Waiting, Too Late

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• By listening, marketing will re-learn how to talk.

  David "Doc" Searls

  Listening, Internet Marketing

  Rick Levine, Christopher Locke, Doc Searls, David Weinberger (2011). “The Cluetrain Manifesto: 10th Anniversary Edition”, p.186, Basic Books

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• The way to get started is to quit talking and begin doing.

  Walt Disney

  Inspirational, Motivational, Positive

  "Biography/ Personal Quotes". www.imdb.com.

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• You wan't to invent new ideas, not new rules.

  Dan Heath

  Ideas, Helpful, Shocking

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• Nobody counts the number of ads you run; they just remember the impression you make.

  William Bernbach

  Running, Business, Numbers

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• Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

  David Ogilvy

  Business, Believe, Tongue

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• Don't blame the marketing department. The buck stops with the chief executive.

  John D. Rockefeller

  Responsibility, Bucks, Blame

  John D. Rockefeller (2015). “John D. Rockefeller on Making Money: Advice and Words of Wisdom on Building and Sharing Wealth”, p.7, Skyhorse Publishing, Inc.

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• In marketing, the familiar is everything.

  Nicolas Roeg

  Familiar

  "His brilliant career". Interview with Jason Wood, www.theguardian.com. June 2, 2005.

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• If you want to understand how a lion hunts, don't go to the zoo. Go to the jungle.

  Jim Stengel

  Zoos, Lions, Want

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• Since I'm a mother and a wife, I have to have passion or the frustration would win out. But I love managing people. The product is second to managing the people. And marketing to consumers is so challenging because it is evolving constantly.

  Andrea Jung

  Mother, Passion, Frustration

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• Did people think I sounded black? Totally, but that was a marketing tool as well, but also this is how I grew up and these are my influences.

  Taylor Dane

  Thinking, People, Black

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• I was a pretty good coach and working with marketing was like coaching.

  Bernard Ebbers

  Coaching, Economy, Good Coaches

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• My relationship with Music Row has always been, from my end, optimistic and hopeful that there is more than one way to approach the writing, recording, and marketing of an album.

  Deana Carter

  Optimistic, Writing, Hopeful

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• By the immediate preservation of eggs for home consumption through the use of water glass or lime water, larger supplies of fresh eggs may be made available for marketing later in the season, when production is less and prices higher.

  David F. Houston

  Home, Eggs, Glasses

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• His name, even, is part of the marketing scheme, I mean, Thelonious Sphere Monk - how can you think of a better name to fit his style of playing?

  Matthew Shipp

  Mean, Thinking, Names

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• I chose Sony Classics, not just because of their practical experience, not just because of their wisdom in marketing, but mainly because of their integrity.

  Arthur Cohn

  Integrity, Sony, Practical Experience

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• Their marketing strategy had to be changed to the young people. That's who buys the beer.

  Felix Sabates

  Beer, People, Strategy

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• Those who build and perpetuate mediocrity...are motivated more by the fear of being left behind.

  James C. Collins

  Mediocrity, Motivated, Left Behind

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• The mantra should change from 'Always Be Closing' to 'Always to helping'.

  David Hahn

  Insightful, Helping, Should

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• You can't fool all the people, not even most of the time. And people, once unfooled, talk about the experience.

  Seth Godin

  Business, People, Fool

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• Good content is the stuff of love affairs.

  Tom Webster

  Stuff, Affair, Love Affair

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• By definition, remarkable things get remarked upon

  Seth Godin

  Definitions, Advertising, Remarkable

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• Creativity may well be the last legal unfair competitive advantage we can take to run over the competition.

  David Trott

  Running, Creativity, Competition

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