The key element of success is a product that matches all of what you've done in your message and your marketing, and all the emotion that has to be transmitted to the consumer through the product.
Marketing is neither good nor evil.
You can't say there shouldn't be marketing and (that) marketing is a bad thing.
"Global culture" is of course not a culture: it's the global marketing and imposing of commodities and images for the interests of the few at the expense of the many.
They were marketing me as a teen idol, when the stuff on the record was not what teen idols were doing at the time.
Advertising in the final analysis should be news. If it is not news it is worthless.
Behind every piece of bad content is an executive who asked for it.
Content marketing represents the gap between what brands produce and what consumers actually want.
The key is to produce something that both pulls people together and gives them something to do.
There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn't work. Inexpensive marketing is the kind that works—regardless of cost.
Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
I think with chess as with everything, marketing is the main issue.
I was always curious why certain marketing worked and some marketing did not.
When you lack cohesion, it becomes difficult to have a clear marketing strategy.
I'm not into digital marketing, downloading, or streaming - I've always been a man of the theaters.
I would rather earn 1% off a 100 people's efforts than 100% of my own efforts.
Distinguishing the signal from the noise requires both scientific knowledge and self-knowledge.
The main difference between marketing and fraud is that criminals have to pay for their own alcohol.
true humility is when you can surprise yourself more than others; the rest is either shyness or good marketing
Quality is more important than quantity. One home run is much better than two doubles.
Think like a publisher, not a marketer.
The marketing is just as important as the music, almost.
I think re-engineering or restructuring or downsizing or rightsizing or whatever you want to call it, it's basically firing, has gone way too far. Employees, as I've talked to them across the country, feel that they are not respected, they are not valued, they are worried about their jobs. They simply feel that the company is no longer loyal to them. Why should they be loyal to the company, they ask me. Why should I go the extra mile? Why should I care?
War and marketing have many similarities.
The future of marketing is philanthropy.
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