In today's world, working for yourself is actually the safer route, and working for a corporation has become the riskier proposition.
Your brand is a story unfolding across all customer touch points.
If you want to be in network marketing, you have to be extremely literate online.
If no one consumes these products, people will stop roducing them. They will not build it if you didn't come.
They were marketing me as a teen idol, when the stuff on the record was not what teen idols were doing at the time.
Content marketing represents the gap between what brands produce and what consumers actually want.
Advertising in the final analysis should be news. If it is not news it is worthless.
Behind every piece of bad content is an executive who asked for it.
Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
When you lack cohesion, it becomes difficult to have a clear marketing strategy.
I was always curious why certain marketing worked and some marketing did not.
There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn't work. Inexpensive marketing is the kind that works—regardless of cost.
I think with chess as with everything, marketing is the main issue.
The key is to produce something that both pulls people together and gives them something to do.
Ads which ran 30-50 years ago, even a hundred years ago, are often better than those you see today. You’ll get great ideas to use in your marketing.
Real content marketing isn’t repurposed advertising, it is making something worth talking about.
Authenticy in marketing is telling a story people want to hear.
Distinguishing the signal from the noise requires both scientific knowledge and self-knowledge.
The pace of change means that relationship is more important than ever before.
The modern marketer is: an experimenter, a lover of data, a content creator, a justifier of ROI.
You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
You can game the social media in the short run, but not for long.
This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"
Influence is providing attention and value to others.
Marketing is about spreading the love.
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