The purest treasure mortal times can afford is a spotless reputation.
More contact means more sharing of information, gossiping, exchanging, engaging - in short, more word of mouth.
Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
Marketing is a necessary part of the creative process.
People rarely buy what they need. They buy what they want.
Every time you're exposed to advertising in America you're reminded that this country's most profitable business is still the manufacture, packaging, distribution, and marketing of bullshit. High-quality, grade-A, prime-cut, pure American bullshit.
The true axis of evil in America is the brilliance of our marketing combined with the stupidity of our people.
All of marketing consists in creating relationships. Real relationships: friends, lovers, partners, warriors, fans.
If you look at the expenses of a great pharmaceutical company, they pay between about 10 to 15 percent of their expenses for research, but they use 30 to 40 percent of their incomes for marketing and promotion. It is not completely wrong that they spend so much, but it is not correct to say that there is a direct connection between the price of drugs and the cost of research. It could be more between the cost of marketing and the cost of the drugs.
There is no 'one-size-fits-all' way to build an audience.
Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.
If you want to be in network marketing, you have to be extremely literate online.
The future of marketing belongs to honest information, accurate data and clear claims based on truth.
The key element of success is a product that matches all of what you've done in your message and your marketing, and all the emotion that has to be transmitted to the consumer through the product.
In today's world, working for yourself is actually the safer route, and working for a corporation has become the riskier proposition.
Never before has the seductive market way of life held such sway in nearly every sphere of American life. This marketing way of life promotes addictions to stimulation and obsessions with comfort and convenience ... centered primarily around bodily pleasures and status rankings. ... The common denominator is a rugged and ragged individualism and rapacious hedonism in quest of a perennial "high" in body and mind.
If you can't sell to 1 in 1000, why market to a million?
No one ever succeeds without the help of others.
A better domain name will lower your lifetime marketing costs.
Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
Write good content about stuff that you love. Readers will find you.
The urgent can drown out the important.
Your brand is a story unfolding across all customer touch points.
Moreover, metaphor is typically viewed as characteristic of language alone, a matter of words rather than thought or action. For this reason, most people think they can get along perfectly well without metaphor. We have found, on the contrary, that metaphor is pervasive in everyday life, not just in language but in thought and action. Our ordinary conceptual system, in terms of which we both think and act, is fundamentally metaphorical in nature.
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