Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves
A satisfied customer is the best business strategy of all.
If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
Customer satisfaction is worthless. Customer loyalty is priceless.
Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.
Every great business is built on friendship.
Revolve your world around the customer and more customers will revolve around you.
Profit in business comes from repeat customers
Every company's greatest assets are its customers, because without customers there is no company.
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways.
Do what you do so well that they will want to see it again and bring their friends.
Repeat business or behavior can be bribed. Loyalty has to be earned.
Kind words can be short and easy to speak, but their echoes are truly endless.
Know what your customers want most and what your company does best. Focus on where those two meet.
Always do more than is required of you.
There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.
We are what we repeatedly do. Excellence, then, is not an act, but a habit.
Your most unhappy customers are your greatest source of learning.
Loyal customers, they don't just come back, they don't simply recommend you, they insist that their friends do business with you.
Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.
The first step in exceeding your customer's expectations is to know those expectations.
Make your product easier to buy than your competition, or you will find your customers buying from them, not you.
If put to the pinch, an ounce of loyalty is worth a pound of cleverness.
The complaining customer represents a huge opportunity for more business.
Every contact we have with a customer influences whether or not they'll come back. We have to be great every time or we'll lose them.
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