The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
If I am selling to you, I speak your language. If I am buying, dann müssen sie Deutsch sprechen.
Nobody who bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes – NOT information about drills!
People write negatives things, cause they feel that's what sells. Good news to them, doesn't sell.
So when these people sell out, even though they get fabulously rich, they're gypping themselves out of one of the potentially most rewarding experiences of their unfolding lives. Without it, they may never know their values or how to keep their newfound wealth in perspective.
We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build.
An entrepreneur must pitch a potential investor for what the company is worth as well as sell the dream on how much of a profit can be made.
Lawyer acted without authority from our band. He had no right to sell the Wallowa country.
We also never undercut representatives' prices. A representative will always be able to sell the discounts in our core business, which are not offered at retail. So it's never more advantageous to buy there.
Let no one think that flexibility and a predisposition to compromise is a sign of weakness or a sell-out.
Nowadays, you have to sell, like, half a million or a million records just to break even.
Chart numbers can be deceiving. An album doesn't have to sell that much these days to show up really high on the charts.
As MBA professors endlessly tell their students, companies do best when they stick to what they do well. There's a reason Apple doesn't make blenders. There's a reason Haagen-Dazs doesn't sell meat. And there's a reason drug companies should focus on saving and improving lives - not jeopardizing them.
I wanted to sell a million records, and I sold a million records. I wanted to go platinum; I went platinum. I've been working nonstop since I was 15. I don't even know how to chill out.
I think it'd be a real nightmare to put a record out and sell 20 million copies and then that's it.
The sexiest thing in the entire world is being really smart. And being thoughtful and being generous. Everything else is crap. I promise you. It's just crap that people try to sell to you to make you feel like less. So don't buy it. Be smart. Be thoughtful and be generous.
But you have to be creative on how you sell yourself and market yourself.
Bananas are great, as I believe them to be the only known cure for existential dread. Also, Mother Teresa said that in India, a woman dying in the street will share her banana with anyone who needs it, whereas in America, people amass and hoard as many bananas as they can to sell for an exorbitant profit. So half of them go bad, anyway.
Every time we give a musician the advice to give away the music and sell the T-shirt, we're saying, "Don't make your living in this more elevated way. Instead, reverse this social progress, and choose a more physical way to make a living." We're sending them to peasanthood, very much like the Maoists have.
I would never know how to sell myself as a sex symbol. That's not how I'm programmed.
Why is freedom such a hard sell? That's the question. In this country, why has the idea of individual liberty and responsibility become such a hard sell? That's something I never thought would happen here.
Obviously, I want to sell records, but I do it because I find it therapeutic. In music I can be myself.
I want to get to the point where one day I don't have to have anything but a rug and a microphone stand on stage and still be able to sell out places like Madison Square Garden, like Bruce Springsteen does.
Producers and studios know what sells. It's nice to be one of the guys that can help sell a movie by taking his shirt off.
As we approach each of the great social challenges of our time we must acknowledge that old thinking will not provide the new solutions we need. These solutions will be uncomfortable, hard to sell and risky to execute. But the cost of not doing so is even greater.
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