What helps people, helps business.
A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.
If you aim at nothing, you will hit it every time.
People don't buy what you do; they buy what you stand for.
Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
Give yourself permission to make the story bigger.
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
Give them quality. That's the best kind of advertising.
Make your marketing so useful people would pay you for it.
The most reliable way to predict the future is to create it.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
No great marketing decisions have ever been made on qualitative data
If you want to understand how a lion hunts, don't go to the zoo. Go to the jungle.
Your most unhappy customers are your greatest source of learning.
The best way to predict the future is to create it.
Failure is simply the opportunity to begin again, this time more intelligently.
Either write something worth reading or do something worth writing.
Content is anything that adds value to the reader's life.
We're all learning here; the best listeners will end up the smartest.
Marketing is no longer about the stuff that you male, but about the stories you tell.
The consumer isn't a moron; she is your wife.
Make the customer the hero of your brand's story.
The best way to predict the future is to invent it.
If your content isn't driving conversation, you're doing it wrong.
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