What helps people, helps business.
A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.
People don't buy what you do; they buy what you stand for.
If you aim at nothing, you will hit it every time.
Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
People will never forget how you made them feel.
The best way to predict the future is to study the past, or prognosticate.
I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
If you can't feed a team with two pizzas, it's too large.
The things we fear most in organizations - fluctuations, disturbances, imbalances - are the primary sources of creativity.
Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.
Give yourself permission to make the story bigger.
Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Stopping advertising to save money is like stopping your watch to save time.
Social Media are tools, Real Time is a mindset.
Making promises and keeping them is a great way to build a brand.
Don't settle. Don't finish crappy books. If you don't like the menu, leave the restaurant. If you're not on the right path, get off it.
Half the money I spend on advertising is wasted; the trouble is I don't know which half.
You can't sell anything if you can't tell anything.
If you're a good marketing person, you have to be a little crazy.
The best ideas come as jokes. Make your thinking as funny as possible.
Good marketers see consumers as complete human beings with all the dimensions real people have.
In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.
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