What helps people, helps business.
A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.
Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day.
If you aim at nothing, you will hit it every time.
Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
Give them quality. That's the best kind of advertising.
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
If your content isn't driving conversation, you're doing it wrong.
Give yourself permission to make the story bigger.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
No great marketing decisions have ever been made on qualitative data
The most reliable way to predict the future is to create it.
Make your marketing so useful people would pay you for it.
People don't buy what you do; they buy what you stand for.
The best way to predict the future is to study the past, or prognosticate.
People will never forget how you made them feel.
I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
Marketing is no longer about the stuff that you male, but about the stories you tell.
If you want to understand how a lion hunts, don't go to the zoo. Go to the jungle.
Content is anything that adds value to the reader's life.
Make the customer the hero of your brand's story.
We're all learning here; the best listeners will end up the smartest.
Either write something worth reading or do something worth writing.
Your most unhappy customers are your greatest source of learning.
The consumer isn't a moron; she is your wife.
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