We don't have a choice on whether we DO social media, the question is how well we do it.
With the growing reliance on social media, we no longer search for news, or the products and services we wish to buy. Instead they are being pushed to us by friends, acquaintances and business colleagues.
The beauty of social media is that it will point out your company's flaws; the key questions is how quickly you address these flaws.
Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.
The ROI of social media is that your business will still exist in 5 years.
With the advent of radical and accessible technology, each one of us, for the first time in history, is creating an influential mark forever - we are all mini-digital celebrities and heroes to someone.
25 percent of search results for the world's top 20 largest brands are links to user-generated content. 34 percent of bloggers post opinions about products and brands.
Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.
The power of social media is it forces necessary change.
Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.
One thing we seem to be missing is that just as we no longer search for the news, the news finds us today (e.g. this article found me) we will no longer search for products and services, rather we will look to our social graph to what products and services they like and don't like.
Consumers are taking ownership of brands, and their referral power is priceless.
You can spend your time daydreaming
or make use of it in other ways.
Everybody's got the mindset that
everything should be measurable.
Language is always evolving.
It's difficult to read Shakespeare now
because language has shifted. Similarly,
kids these days can get to the point
really quick in about 140 characters
or less because of these new tools.
The easier things are to buy, the more we consume.
Best results are often achieved well
before you need a job, by consistently
networking so that when you find yourself
job-hunting you have a large network to work with.
Privacy is dead. Reputations are dying.
To effectively leverage the social graph, every company needs to understand that they need to make their information easily transferable.
Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.
Assume whatever you do, both offline and online, will be seen by your mother, dad, boss, coach, boyfriend, teacher… the world.
You're talking about a younger generation, Generation Y, whose interpersonal communication skills are different from Generation X. The younger generation is more comfortable saying something through a digital mechanism than even face to face.
As social media is less about technology and more about relationship building, we are starting to see more women have a heavy influence if not dominant role in the social media space. It's no wonder that Facebook is being run in part by chief operating officer Sheryl Sandberg.
History repeats itself because nobody listens the first time.
Integrity is what you do behind closed doors or when you think nobody is watching. Integrity is the true essence of who you are, your beliefs and your values. Reputation is the public perception of who you are. It is how others view your integrity or strong moral principles.
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