Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.
Information overload is a symptom of our desire to not focus on what's important. It is a choice.
The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.
Effective engagement is inspired by the empathy that develops simply by being human.
To succeed in the business of the future we have to become the very people we are trying to reach
Experiences are everything. And businesses must create experiences that mean something. If necessity is the mother of invention, then vision is the father of innovation.
Social media is about sociology and psychology more then technology.
It's not business to consumer, it's not business to business, it's people to people
Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.
Don't compete for the moment, compete for the future.
Attention is a precious commodity.
The distance between who i am and who i want to be is separated only by my actions and words.
The bottom line is that people are seeking answers and direction, not messages or sales pitches.
In the digital space, attention is a currency. We earn it. We spend it
The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.
The good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice.
Welcome to a new era of marketing and service in which your brand is defined by those who experience it.
Brands are no longer created; they are co-created.
It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business.
Please repeat: influence is not popularity.
We live in a time where brands are people and people are brands.
We cannot measure, what it is we do not know to value.
The future of marketing is not about technology
The next 10 years are either going to happen to us, or because of us.
Experiences shape experiences.
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