Don't settle. Don't finish crappy books. If you don't like the menu, leave the restaurant. If you're not on the right path, get off it.
To truly know what works, you have to learn what doesn't work first.
The goal isn't more money. The goal is living life on your terms.
Stories are how we learn best. We absorb numbers and facts and details, but we keep them all glued into our heads with stories.
If you're not writing your own story, you're a character in someone else's.
Ideas have a shelf-life. Share yours, let others collaborate, and you'll get new ones.
Your excuses will never be as good as the story of how you got it done.
Fear is at the heart of most of our worst choices.
Marketers need to build digital relationships and reputation before closing a sale.
Ask yourself this question CONSTANTLY: where can I add the most value to what matters most to me and the people who care about me?
Social media puts the "public" into PR and the "market" into marketing.
Your day is your week is your month is your year.
Own your words. Your words are the maps to your intentions.
Cultivate visibility because attention is currency.
Don't treat your customers like a bunch of purses and wallets.
No matter what, the very first piece of Social Media Real Estate I'd start with is a blog.
If you can't find your own center and love for yourself, nothing else works.
Tell more people that you love them.You never know how much they might need it.
Guide them where you want them to interact with you.
Complexity serves nothing but our ego. Be able to say what you do in a way that people can understand.
Never try to be a thought leader. There's no value in that. Instead, try to add value.
What's required is a kind of social media sherpa, who can find you the audience you seek, who can reach to them on the platforms where they are already congregating, and who can help promote in tasteful ways that fit the sensitivities of the networks where your audiences are found.
Mission + tools. That’s really what it takes to have focus...you fail at focus because whatever you are trying to focus on isn’t important enough to you.
The key is, no matter what story you tell, make your buyer the hero.
Bravery comes when you commit to doing the work.
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