Don't settle. Don't finish crappy books. If you don't like the menu, leave the restaurant. If you're not on the right path, get off it.
Cultivate visibility because attention is currency.
To truly know what works, you have to learn what doesn't work first.
The goal isn't more money. The goal is living life on your terms.
Your excuses will never be as good as the story of how you got it done.
Ideas have a shelf-life. Share yours, let others collaborate, and you'll get new ones.
If you're not writing your own story, you're a character in someone else's.
Stories are how we learn best. We absorb numbers and facts and details, but we keep them all glued into our heads with stories.
The key is, no matter what story you tell, make your buyer the hero.
Fear is at the heart of most of our worst choices.
Marketers need to build digital relationships and reputation before closing a sale.
Own your words. Your words are the maps to your intentions.
Ask yourself this question CONSTANTLY: where can I add the most value to what matters most to me and the people who care about me?
Social media puts the "public" into PR and the "market" into marketing.
Don't treat your customers like a bunch of purses and wallets.
What's required is a kind of social media sherpa, who can find you the audience you seek, who can reach to them on the platforms where they are already congregating, and who can help promote in tasteful ways that fit the sensitivities of the networks where your audiences are found.
Your day is your week is your month is your year.
No matter what, the very first piece of Social Media Real Estate I'd start with is a blog.
If you can't find your own center and love for yourself, nothing else works.
Tell more people that you love them.You never know how much they might need it.
Never try to be a thought leader. There's no value in that. Instead, try to add value.
Guide them where you want them to interact with you.
Bravery comes when you commit to doing the work.
Complexity serves nothing but our ego. Be able to say what you do in a way that people can understand.
When the people who support and are a part of your community, the community you have the pleasure and power and opportunity to serve, that's where all the best business happens.
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