Bring the best of your Authentic Self to every opportunity.
Perhaps the most important marketing step any business can take is to discover a way to be different.
A thrilled customer is the most potent marketing asset your organization can leverage.
Create something people want to share.
The difference between Sales and Marketing is that Marketing owns the message and Sales owns the relationship.
Branding is the art of becoming knowable, likable and trustable.
You can acquire some measure of knowledge from various research techniques, but nothing beats living, breathing, and feeling the same things your prospect (customers) do.
Listening is the new prospecting.
Firms that draw commitment from customers and staff give them a way to sign up for something that can allow them to be their best self.
Develop a capacity for things like purpose, love, wonder, courage, and grace.
When it comes to lead referral generation,
the customer experience is it.
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