Branding Quotes

• A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

  Jeff Bezos

  Inspirational, Success, Business

  "Online Extra: Jeff Bezos on Word-of-Mouth Power". Interview with Robert D. Hof, www.bloomberg.com. August 2, 2004.

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• Your brand is what people say about you when you're not in the room

  Jeff Bezos

  Business, People, Marketing

  "Why America’s #1 Business Advantage is Being Ravaged by Cultural Shifts and Social Media" by Emad Rizkalla, www.huffingtonpost.com. August 23, 2016.

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• Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.

  Tom Peters

  Jobs, Age, Important

  "The Brand Called You" by Tom Peters, www.fastcompany.com. August 31, 1997.

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• Branding is the process of connecting good strategy with good creativity.

  Marty Neumeier

  Inspirational, Creativity, Strategy

  Marty Neumeier (2005). “The Brand Gap, Revised Edition”, p.149, Peachpit Press

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• Branding is the art of becoming knowable, likable and trustable.

  John Jantsch

  Art, Becoming

  12 Copy quote

• Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.

  Peter Drucker

  Business, Power, Doe

  Peter Drucker (2012). “Managing in the Next Society”, p.272, Routledge

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• The world is changing. Networks without a specific branding strategy will be killed. I envision a world of highly niched services and tightly run companies without room for all the overhead the established networks carry.

  Barry Diller

  Running, World, Rooms

  "Personal Quotes/ Biography". www.imdb.com.

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• Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it.

  David A. Aaker

  Soul, Add, Spirit

  30 Copy quote

• Branding is simply a more efficient way to sell things.

  Al Ries

  Way, Efficient, Sells

  Al Ries, Laura Ries (2009). “The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand”, p.10, Harper Collins

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• Products are made in the factory, but brands are created in the mind.

  Leo Burnett

  Mind, Factories, Made

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• Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs.

  Karl Lagerfeld

  People, Important, World

  "Karl Lagerfeld, Global Aphorist" by Bruce Sterling, www.wired.com. July 17, 2009.

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• The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically gaurantee hit records.

  Richard Branson

  Success, Business, Real

  Richard Branson (2005). “Losing My Virginity: The Autobiography”, Virgin Pub

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• Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.

  Howard Schultz

  Inspirational, Inspiring, Real

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• Personal branding is about managing your name - even if you don't own a business - in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your "blind" date has Googled your name. Going to a job interview? Ditto.

  Tim Ferriss

  Jobs, Names, Google

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• Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.

  Larry Winget

  Knowing Who You Are, Effort, Marketing

  Larry Winget (2007). “It's Called Work for a Reason!: Your Success is Your Own Damn Fault”, p.117, Penguin

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• It's important to build a personal brand because it's the only thing you're going to have. Your reputation online, and in the new business world is pretty much the game, so you've got to be a good person. You can't hide anything, and more importantly, you've got to be out there at some level.

  Gary Vaynerchuk

  Games, Important, World

  12 Copy quote

• Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

  Howard Schultz

  Believe, People, Loyal

  Howard Schultz, Dori Jones Yang (1997). “Pour your heart into it: how Starbucks built a company one cup at a time”

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• A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.

  Seth Godin

  Memories, Taken, Expectations

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• Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely coherent. Every aspect of what they do and what they are reinforces everything else.

  Wally Olins

  Success, Trust, Mean

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• Branding is not about what something says or what it means, but how it makes us feel.

  Martin Lindstrom

  Mean, Feels

  Twitter post from Dec 21, 2015

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• If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.

  Al Ries

  Focus, Effort, Mind

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• Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an "expert" within your niche.

  Kim Garst

  Target Audience, Focus, Messages

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• As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

  John Sculley

  Selling, Bigs, Customer Experience

  "Former Apple CEO John Sculley on the consumer revolution in healthcare". Interview with Halle Tecco, venturebeat.com. July 31, 2013.

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• Too many companies believe that all they must do is provide a 'neat' technology or some 'cool' product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding-all matter. It requires designing the Total User Experience.

  Donald A. Norman

  Believe, Successful, Technology

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• Engineers are really good at labeling and branding things. If we had named Kentucky Fried Chicken, it would have been Hot Dead Birds.

  Vinton Cerf

  Kentucky, Bird, Hot

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