Martin Lindstrom Quotes

Quotes about:

• Products are produced in the factory; brands are produced in our minds.

  Martin Lindstrom

  Mind, Factories, Brands

  Source: bobmorris.biz

  12 Copy quote

• Branding is not about what something says or what it means, but how it makes us feel.

  Martin Lindstrom

  Mean, Branding, Feels

  Twitter post from Dec 21, 2015

  11 Copy quote

• A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.

  Martin Lindstrom

  Emotional, World, Helping

  Source: bobmorris.biz

  3 Copy quote

• Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

  Martin Lindstrom

  Data, Reason Why, Bigs

  Source: bobmorris.biz

  9 Copy quote

• What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

  Martin Lindstrom

  Apples, Community, Legos

  Source: bobmorris.biz

  19 Copy quote

• If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's filter and what information doesn't-well, that would be key to truly building brands of the future.

  Martin Lindstrom

  Keys, Brain, Filters

  12 Copy quote

• When we brand things, our brains perceive them as more special and valuable than they actually are.

  Martin Lindstrom

  Brain, Special, Valuable

  13 Copy quote

• We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

  Martin Lindstrom

  Creativity, Our World, Boredom

  Source: bobmorris.biz

  8 Copy quote

• Brands must make use of the inclination of consumers to be persuaded by friends.

  Martin Lindstrom

  Use, Consumers, Brands

  Source: bobmorris.biz

  5 Copy quote

• Storytelling has driven faith and religious practice, keeping them alive for millennia. Just as every hymn, icon, and stained-glass window in a church links to a story, brands have the potential to build holistic identities.

  Martin Lindstrom

  Religious, Practice, Hymns

  Source: bobmorris.biz

  5 Copy quote

• Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.

  Martin Lindstrom

  Thinking, Data, Foundation

  Source: bobmorris.biz

  5 Copy quote

• Word-of-mouth is powerful, trusted, and cheap.

  Martin Lindstrom

  Powerful, Mouths, Word Of Mouth

  Source: bobmorris.biz

  2 Copy quote

• Here in particular the idea of contextual communication - i.e. communicating the right message, at the right time to the right audience - seems to generate an increasing effect on the consumer in a manipulative way.

  Martin Lindstrom

  Communication, Ideas, Messages

  Source: bobmorris.biz

  2 Copy quote

• Imagine a smashed stained-glass window, a page torn from a Bible, or a snippet of choral singing. You would still recognize their religious roots, wouldn't you? In 1915, Coca-Cola designed a bottle so unique that if it were smashed into thousands of pieces, from a single shard of glass you'd still be able recognize the brand. We call such a device a Smashable. It can be anything from a color to a sound, from a pattern to a smell to an icon.

  Martin Lindstrom

  Religious, Unique, Color

  Source: bobmorris.biz

  5 Copy quote

• Rituals build brands.

  Martin Lindstrom

  Ritual, Brands

  Source: bobmorris.biz

  2 Copy quote

• Because we're always more woundable when caught at exactly the time where we're in the mood for that particular product or service - and as Big Data increasingly are able to pick up on clues revealing desire - automated systems are increasingly able to hit at exactly those moments, across those channels we move - with an offer matching exactly what we're desiring.

  Martin Lindstrom

  Moving, Data, Desire

  Source: bobmorris.biz

  3 Copy quote

• Brand handling synergy means developing and communicating your company's values and identity consistently.

  Martin Lindstrom

  Mean, Identity, Synergy

  7 Copy quote

• Thus ideas like subliminal advertising today rarely works and or even exists.

  Martin Lindstrom

  Ideas, Today, Advertising

  Source: bobmorris.biz

  5 Copy quote

• A global brand building strategy is, in reality, a local plan for every market.

  Martin Lindstrom

  Reality, Strategy, Building

  FaceBook post by Martin Lindstrom from Aug 29, 2016

  6 Copy quote

• Powerful brands in the future will instead carefully choose who'd they'd love to be friends with - and who they'd be comfortable upsetting.

  Martin Lindstrom

  Powerful, Upset, Brands

  Source: bobmorris.biz

  3 Copy quote

• Spinning out of my neuromarketing work where, based on scanning the brains of 2,000 respondents' brains using fMRI, we learned that there's a huge correlation between religion and branding - and thus the way that brands intend to generate customer evangelism are to be constructed.

  Martin Lindstrom

  Brain, Spinning, Way

  Source: bobmorris.biz

  0 Copy quote

• Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications

  Martin Lindstrom

  Communication, Media, Marketing

  7 Copy quote

• Visit your local supermarket or retail chain. You'll experience a lot of visual stimulus, but it's unlikely that your other senses will encounter any compelling messages.

  Martin Lindstrom

  Messages, Encounters, Retail

  Source: bobmorris.biz

  1 Copy quote

• Roughly 21,000 new brands are introduced worldwide per year, yet history tells us that more than 90% of them are gone from the shelf a year later.

  Martin Lindstrom

  Years, Gone, Shelves

  5 Copy quote

• Considering LEGO's considerable brand equity, you might expect that the company must have a marketing budget in the billions. Not so. In fact, LEGO's marketing budget is so modest that if I recorded it here, you'd probably think it was a typo. LEGO doesn't do its own talking; it lets LEGO maniacs talk for it.

  Martin Lindstrom

  Thinking, Talking, Marketing

  Source: bobmorris.biz

  17 Copy quote

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