Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.
You've got to think about big things while you're doing small things, so that all the small things go in the right direction.
The essence of strategy is choosing what not to do.
Strategy is a commodity, execution is an art.
Sound strategy starts with having the right goal
Strategy is not the consequence of planning, but the opposite: its starting point.
Your calendar never lies. All we have is our time. The way we spend our
time is our priorities, is our strategy. Your calendar knows what you
really care about. Do you?
In real life, strategy is actually very straightforward. You pick a general direction and implement like hell.
Strategy is about setting yourself apart from the competition. It's not a matter of being better at what you do - it's a matter of being different at what you do.
Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy.
You have to be fast on your feet and adaptive or else a strategy is useless.
Perception is strong and sight weak. In strategy it is important to see distant things as if they were close and to take a distanced view of close things.
Each generation has to stand up for democracy. It can't take anything for granted and may have to fight fundamental battles anew.
The future influences the present just as much as the past.
Strategy is a pattern in a stream of decisions
Leaders establish the vision for the future and set the strategy for getting there; they cause change. They motivate and inspire others to go in the right direction and they, along with everyone else, sacrifice to get there.
I believe that when people say something is impossible, it's only impossible because a strategy has not been found yet.
Even if you're on the right track, you'll get run over if you just sit there.
If you do what you've always done, you'll get what you've always gotten.
Imagination is more important than knowledge.
Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
Change is not a destination, just as hope is not a strategy.
In preparing for battle I have always found that plans are useless, but planning is indispensable.
If everyone is thinking alike, then somebody isn't thinking.
If you can't describe your strategy in twenty minutes, simply and in plain language, you haven't got a plan. 'But,' people may say, 'I've got a complex strategy. It can't be reduced to a page.' That's nonsense. That's not a complex strategy. It's a complex thought about the strategy.
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