Attack him where he is unprepared, appear where you are not expected.
It is more important to outhink your enemy, than to outfight him
Victory comes from finding opportunities in problems.
The opportunity of defeating the enemy is provided by the enemy himself.
If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.
Victory is reserved for those who are willing to pay its price.
Great results, can be achieved with small forces.
The supreme art of war is to subdue the enemy without fighting.
In the midst of chaos, there is also opportunity.
One mark of a great soldier is that he fight on his own terms or fights not at all.
When the leader is morally weak and his discipline not strict, when his instructions and guidance are not enlightened, when there are no consistent rules, neighboring rulers will take advantage of this.
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.
Those who are victorious plan effectively and change decisively. They are like a great river that maintains its course but adjusts its flow.
If a battle can not be won do not fight it.
All warfare is based on deception. Therefore, when capable, feign incapacity; when active, inactivity. When near, make it appear that you are far away; when far away, that you are to lure him; feign disorder and strike him. When he concentrates, prepare against him; where he is strong, avoid him. Anger his general and confuse him. Pretend inferiority and encourage his arrogance.
All wars are won or lost before they are ever fought.
Don't flail against the world, use it. Flexibility is the operative principle in the art of war.
If it is to your advantage, make a forward move; if not, stay where you are.
Attack is the secret of defense; defense is the planning of an attack.
One need not destroy one's enemy. One need only destroy his willingness to engage.
A leader leads by example not by force.
If you are strong, appear weak. But if you are weak, appear strong.
The greatest victory is that which requires no battle.
A warrior who is prepared to fight must also be prepared to die.
Hold out baits to entice the enemy. Feign disorder, and crush him.
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