Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment - that which they cannot anticipate.
The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.
Pretend inferiority and encourage his arrogance.
Ponder and deliberate before you make a move.
A battle avoided cannot be lost.
The nature of war is constant change.
No nation has ever benefited from a prolonged war.
In war, numbers alone confer no advantage. Do not advance relying on sheer military power.
He who relies solely on warlike measures shall be exterminated; he who relies solely on peaceful measures shall perish.
Know thy enemy and know thy self and you will win a hundred battles.
There are five dangerous faults which may affect a general: recklessness, which leads to destruction; cowardice, which leads to capture; a hasty temper, which can be provoked by insults; a delicacy of honour, which is sensitive to shame; over-solicitude for his men, which exposes him to worry and trouble.
If your enemy is superior, evade him
Agitate him and ascertain the pattern of his movement.
Concentrate your energy and hoard your strength.
When torrential water tosses boulders, it is because of its momentum. When the strike of a hawk breaks the body of its prey, it is because of timing.
When I have won a victory I do not repeat my tactics but respond to circumstances in an infinite variety of ways.
What is essential in war is victory, not prolonged operations.
Attack the enemy's strategy.
If your enemy is secure at all points, be prepared for him. If he is in superior strength, evade him. If your opponent is tempermental, seek to irritate him. Pretend to be weak, that he may grow arrogant. If he is taking his ease, give him no rest. If his forces are united, separate them. If sovereign and subject are in accord, put division between them. Attack him where he is unprepared, appear where you are not expected.
He who wishes to fight must first count the cost
The opportunity to secure ourselves against defeat lies in our own hands
In conflict, straightforward actions generally lead to engagement, surprising actions generally lead to victory.
Humble words and increased preparations are signs that the enemy is about to advance. Violent language and driving forward as if to the attack are signs that he will retreat.
Management of many is the same as management of few. It is a matter of organization.
You cannot know if you will be successful or not. You can only prepare for battle and it must be done with all of your heart and with all of your consciousness. In that manner, you will have an edge.
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